• CMcadeiras - Wooden chair factory

2013 - ALITIA by Alessandro Saggia

2013 - ALITIA by Alessandro Saggia

Alessandro Saggia, Novara, Italy

Why did you choose to become a designer?

I chose to become a designer because I was influenced by my family, who are also creatives. Furthermore, the idea of having to create and imagine to earn a living is one of the most fascinating aspects of this profession.

Where do you find inspiration? (to design the contest chair)

The main inspiration is a mixture between the lessons of the masters of the past and the physical creation with wood or other materials (models, mock ups, details and so on) with the fundamental support of the most recent digital techniques.

What is your creative process?

My creative process is not linear, but it is a path full of detours, rethinking and continually questioning each stage reached. But sooner or later every project has to pass the following test: 'is this an object I would like in my home?'.

What was the impact of winning the ESAD contest?

Winning the ESAD contest was very important for my self-awareness of my qualities as a designer, and this confidence in my means has been the basis of my happy career as a designer up to now.

When designing a chair, what do you think is the most important feature?

The most important feature in a chair, which is the freest piece of design in the whole domestic environment, is its originality and its beauty in materials and proportions, it must satisfy the sight every time you look at it, even over the years.

Why do you think it is important for students to visit manufacturers' factories?

Every aspect of the work dynamics in furniture manufacturing is essential, from the initial design scribbled on a napkin to the last component fixed on the assembly line. Just witnessing these steps in the field gives you an idea of what it takes for a good project.

What would you say will be future of design? Or the next big thing?

Despite the immense steps forward in the fields of robotics and artificial intelligence, which will soon be very useful for the work of creatives, the future of design will never be able to ignore the mind, imagination and hand of man.

Tell us about a project which has been your greatest achievement (so far)

My biggest project is my own home, a personal, almost intimate project that hits the difficult goal of being greatly appreciated by every guest who sets foot there and being one of my favorite places to spend my life, experience joys and happiness.

Where do you see yourself 10 years from now?

In 10 years I see myself as a protagonist and increasingly immersed in the pleasant world of design.

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